LPH Google Semantic Search and Mobile First Indexing start with a TF-IDF Analysis
The Online Marketing Rules have Changed!
B2B Internet Marketing is now a Mobile First Semantic Search Environment. Now over 60% of website visits are with mobile devices.
With Google's Mobile First Search TF-IDF optimization gets the highest SEO rankings with Google, Yahoo & Bing
Today, instead of individual search terms, true website optimization requires a focus on entire semantic term groups. Ranking search term results now requires a much more sophisticated process.
* TF-IDF is an abbreviation for "Term Frequency - Inverse Document Frequency."
It is used to measure the importance of a given keyword on a page and throughout the entire website.
One of the ways that this aids in Google searches is by identifying and disqualifying lower-quality content.
Methods like keyword stuffing are more easily flagged with a TF-IDF weighing scheme. TF-IDF determines term frequency and their predetermined weighted relationships to determine quality.
This means that search engines like Google have a good idea of what words statistically go together and make semantic correlations. That information is used to deliver excellent search results with verbal queries.
By looking at the search term usage stats of most of your website pages AND your highest ranking competitors, LPH SEO experts provide an analysis using TF-IDF showing:
- Search terms most important and relevant to your product or service
- Important search terms in the optimum TF-IDF range of your highest ranking competitors
- TF-IDF frequency of your website search terms.
How can you do a better job to convey your message at every organic search touch point your customers encounter?
The idea is to create targeted content related to the entity of your product line, which interests users and fills gaps in organic visibility. The goal is to become a valuable source of information for your customers. This builds your semantic authority in the “eyes”of the search engines. With superior content your website then becomes search engines' go-to guru on your products or services.
LPH SEO experts have extensive search engine optimization experience. They combine that with sophisticated methodologies necessary to get high rankings. This fusion of Semantic Search TF-IDF and good B2B content marketing helps us get your website the highest rankings in very competitive situations.
Our process includes analyzing the most meaningful terms of your highest ranking competitors. LPH identifies online competitors you may not be aware of. Using sophisticated TF-IDF analitical tools a highly trained SEO expert will do information retrieval. Your website will be revised and tested until it out performs your competitors.
A Mobile First Indexing can be done to existing Website Optimized Marketing copy or done when new B2B Internet marketing copy is created for your website.
The LPH Google Semantic Search TF-IDF process will provide your website with:
- Higher rankings with Google, Yahoo and Bing
- Greater number of visitors
- Increased business and profits
Get your website very visible in the new Google Semantic Search and mobile first
Engage LPH to use our sophisticated TF-IDF tools and extensive Search Search Engine Optimization experience to increase your profits
Contact us or call us 949-497-8716