LPH Improves Profits with SEO Services, B2B Content Marketing, and Metrics Based Marketing

LPH Google Semantic Search and Mobile First Indexing with TF-IDF

The Online Marketing Rules have Changed!

B2B Internet Marketing is now a Mobile First Semantic Search Environment.

The explosion in the use of mobile devices has changed the rules for getting high search engine rankings.
It is now semantic search environment where voice search rules are standard.

Today over 60% of website visits are with mobile devices. With Google's Mobile First Search TF-IDF optimization gets the highest SEO rankings with Google, Yahoo & Bing.

Google and the other prominent search engines now use linguistic data sets to understand "entity salience" on web pages. Simply stated: how often related terms are used on a page determines how important a specific subject is.

Today, instead of individual search terms, true website optimization means putting the focus on entire semantic term groups. As a result, ranking search term results now requires a much more sophisticated process.

Semantic Search
Google Semantic Search

* TF-IDF is an abbreviation for "Term Frequency - Inverse Document Frequency."

It is used to measure the importance of a given keyword on a page and throughout the entire website.

One of the ways that this aids in Google searches is by identifying and disqualifying lower-quality content.

Methods like keyword stuffing are more easily flagged with a TF-IDF weighing scheme. TF-IDF determines term frequency and their predetermined weighted relationships to determine quality.

This means that search engines like Google have a good idea of what words statistically go together and make semantic correlations. That information is used to deliver excellent search results with verbal queries.

Mobile First Indexing

By reviewing your AND your highest ranking competitors website's "search term usage stats" LPH SEO experts provide a TF-IDF analysis showing:

  • Search terms most important and relevant to your product(s) or service(s)
  • Important search terms in the optimum TF-IDF range of your highest ranking competitors
  • TF-IDF frequency of your website search terms

How can you do a better job to convey your message at every organic search touch point your customers encounter?

The idea is to create targeted content related to the entity of your product line that interests users and fills gaps in organic visibility. The goal is to become a valuable source of information for your customers, which builds your semantic authority in the “eyes”of the search engines.

With superior content your website becomes search engines' go-to guru on your products or services.

LPH SEO experts have extensive search engine optimization experience, which we combine with sophisticated methodologies necessary to get high rankings. This fusion of Semantic Search TF-IDF and good B2B content marketing helps us get your website the highest rankings in very competitive situations.

Our process includes analyzing the most meaningful terms of your highest ranking competitors: we identify online competitors you may not be aware of. Then, using sophisticated TF-IDF analytical tools, a highly trained SEO expert does information retrieval and makes the necessary adjustments. During the process your website is revised and tested until it out performs your competitors.

A Mobile First Indexing can be done to existing Website Optimized Marketing copy or when new B2B Internet marketing copy is created for your website.

The LPH Google Semantic Search TF-IDF process provides your website with:

Free Semantics Search Report Request

Get your website very visible in the new Google Semantic Search and mobile first indexing search.
Let us employ our sophisticated TF-IDF tools and extensive Search Search Engine Optimization experience to increase your profits.
Contact us or call us 949-497-8716