Structured Data, Schema Microdata & JSON-LD providing improved search results

Structured Data: Another SEO Strategy to Achieve Website Marketing Success

Structured Data–also known as Schema Microdata and JSON-LD– helps your Website rise to the Top of the Search Engine Rankings

  • Structured Data helps Google understand the content of a web page. When structured data markup is implemented it provides the search engines with additional information about the meaning of a page and rewards your website with higher rankings and more traffic.
  • Google, Bing and Yahoo have agreed to standard Structured Data, Schema Microdata, and JSON-LD ranking factors created by https://schema.org. These standards are used for classifying data and providing rich results.
  • Schema.org structured data gives Google Search a way to standardize information about a page and classify its content. Microdata may also be used to enable special search result features and enhancements.
  • When schema.org standards for schema markup are correctly applied the information is organized by types, which include your product or service. Further organization is done by a combination of properties that include descriptions, images, and location.
  • Websites with structured data schema markup allow Google and the other search engines better understand the presented data. They reward your website with higher search engine rankings and including in rich results.

LPH Structured Data Program Helps you get to the top of search engines ranking results.

  • LPH Schema Markup process starts with an understanding of your product(s) and/or service(s).
  • Then we apply data markup using the schema.org vocabulary.
  • Once completed, the web page is checked for schema markup compliance with sophisticated data markup test tools.
  • Tests and edits to the web page continue until your page ranks higher than your competitors.

The importance of being at the very top of search results is verified with these reported Google statistics showing:

  • Page 1 ranking yields a 19 X’s higher click through rate than a listing on Page 2
  • Page 1 ranking yields a 83 X’s higher click through rate than a listing on Page 3
Structured Data get websites higher SERP

When the Structured Data, Schema Microdata and JSON-LD markup process is complete LPH uses testing tools to ensure total compliance with search engines Google, Bing and Yahoo and schema.org approved Structured Data standards.

Microdata ensures success! Since engaging LPH to implement structured data a Bay Area Manufacturer reports that his website now attracts 1,000 additional unique visitors a month.

Contact us today to have Microdata applied to your web pages and give them another boost to rise to the Top of the Search Engine Rankings.