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Google Search works hard to understand the content of a web page. Today's online strategy means it's not just important to do keyword research, have a social media presence, or employ link building. If you want your pages to achieve higher search engine results you can the search engines by providing information about the meaning of a page using structured data, aka Microdata.
Google, Bing and Yahoo have agreed to standard ranking factors created by http schema.org for Structured Data.
Structured data gives Google Search a way to standardize information about a page and classify its content. Microdata may also be used to enable special search result features and enhancements.
When the markup is correctly applied, the information is organized by types, which include your product or service and a combination of properties that include descriptions, images, and location.
Equipped with the structured data markup Google and the other search engines better understand the presented data and reward your website with higher search engine rankings.
The importance of being at the very top of search results is verified with these reported Google statistics showing:.
When the structured data markup process is complete LPH uses data testing tools to ensure total compliance with the Google, Bing and Yahoo and http schema.org approved Structured Data standard.
Microdata ensures success! Since he engaged LPH to implement structured data a Bay Area Manufacturer reports that his website now attracts 1,000 additional unique visitors a month.
LPH Structured Data Programs raises your Website search engine rankings
Four Page Investment